Wednesday, March 11, 2009
I can help you make more money in your small business at no risk to you. I've helped literally thousands small business owners from around the world make more money through improving their marketing strategies and execution of their marketing campaigns.
I don't charged upfront fees. I work on a contingency contract. Simply put you only pay me a small portion of your increase in net profits. There is never any risk for you when working with me. To learn more about my philosophy and why I call myself a philanthropic entrepreneur, visit www.AndrewBarden.com.
The greatest resource of the entrepreneur that is also his or her most scarce resource is not money. The scarcest resource you have is your time. If you are willing to invest 30 minutes of your time I will be willing to do the same. Sign-up for a 30 minute complementary no-obligation consultation and I'll help you assess what might be stopping you from making more money in your particular business. Often it takes an objective third party to diagnose what's really going on in your business.
Given our tough economic times, it is likelythat your sales have already been slipping for quite some time. Isn't now the best time to take action? Isn't now the best time to consult with experts who have helped thousands of small business owners apply proven principles and strategies in their small business?
I invite you to connect with me on Linkin.com. Go to http://www.linkedin.com/in/andrewbarden and invite me to connect. You will see there my professional profile that includes testimonials from small business owners and colleagues, other experts who have witnessed the results I can get for small business owners.
I also invite you to follow me on my blog. Visit http://andrewbarden.blogspot.com, read the posts, and sign up to be alerted to new posts.
Finally, I invite you to invest 30 minutes in your small business marketing strategy development. There is no risk to you, as these 30 minutes will be a true conversation and focus on showing you immediate ways to improve your marketing strategy, both online and off-line.
During these 30 minutes I don't hold anything back. I give you my best, with the hopes that you and I might eventually develop a relationship in which I work with you regularly on a contingency contract. I would normally charge $150 for such a diagnostic. But, to start out any business relationship I practice applying the Law of Reciprocity, I "show up giving." There are numerous Universal Laws that we will together ensure you are successfully applying.
There are typically two areas that most small business owners neglect.
1. The business owner's own mindset: developing prosperity consciousness is the first and foremost responsibility of the business owner. Visits my website at http://www.andrewbarden.com where, as part of my philanthropic entrepreneurial mission, I have made available hundreds of files, including pdfs, audio, and video, under the page called "free prosperity downloads."
2. The psychological profile of the business' IDEAL client. Without knowing how your ideal client makes decisions you will not know how to most effectively market and sell to your ideal clients. Not knowing who your ideal client is will make its much more difficult to grow your net profits as you will service clients who are not ideal.
In general and ideal client is one who is easy to find easy to reach with a message, response to that message, takes action, is easy to sell to, buys more than your average clients, does business regularly would you, and refers all of his or her family and friends and associates to you.
Applying the 80/20 principle, we know that 20% of your revenue comes from 80% of your clients and 80% of the revenue comes from 20% of your clients. Wouldn't you like to replace the 80% of your less than ideal clients with the 20% of ideal clients less quadrupling your income, basically making more money in less time. This is the power of developing an ideal clients psychological profile otherwise known as psychographics.
Demographics are the first step and also the easiest step in developing a marketing campaign. Too often small business owners stop at a demographic profile by a list and send off a postcard or flyer or brochure. They then sit and wait for the phone to ring, and unfortunately, little to nothing happens. Have you ever found yourself in that situation?
There's a simple solution that unfortunately most small business owners don't know. In order for even an ideal client to respond to a marketing message they need to hear the message in veriest formats from 10 to 12 times before they will take action and contact you. This means that if you send out 5000 postcards you don't send them to 5000 people once.
Instead, you send to 500 people 10 postcards with a similar branding theme yet different messages. You'll have a similar cost as postage is by far the greatest expense. And you will have a far greater response rate and a much greater return on your investment in the end I seen 400% ROIs in direct mail campaigns.
The other crucial principle most small business owners neglect to apply correctly is generically termed relationship marketing. Roughly 85% of all small businesses in the United States are service based. Even if you are also selling products they're typically is a decision-making process that requires a live person to interact with the buyer. The sales process typically looks like this:
awareness --> like --> trust --> buy --> repeat buy --> refer
So, in the beginning of the relationship you are simply making your prospect aware of your offer. Your next step is essentially to get them to like you. People do business with those that they like, just like people choose to associate with friends for which they have some affinity.
Once you begin to like someone, notice that they care about your welfare, and notice that they are competence in their particular industry, you can begin to trust them and consider doing business with them. At that point you as the seller of your services would begin to talk about the benefits of doing business with you versus other people, and the various advantages and features of your product or service.
Unfortunately, most people sell or create promotions that focus on price, discounts, features, and forgot to establish an awareness, affinity, and trust in the relationship. This is why many advertisements and other direct mail or e-mail campaigns simply do not produce a significant return and often even no return... in fact it is often poor marketing strategy and field campaigns that is the direct cause of small businesses going out of business.
You may have heard from the Small Business Administration how well over two thirds of all small businesses failed in the first four years. And even greater numbers fail in subsequent years. Without effective marketing producing strong returns on your investment of money and time and the sales process that is engineered specifically to cater to your ideal clients preferences, wants, and hot buttons, you're more likely to fail than to succeed in building your small business.
Growing your business is simple, but, it's simply not that easy. Why is it not that easy? It is not that easy because most small business owners neglect to understand their own mindset and the mindset of their ideal client. If you work with a business coach who can help you develop prosperity consciousness as well as the psychological profile of your ideal clients your likelihood of succeeding in your business venture increases exponentially.
There are well over a dozen small business coaching companies whose fees range from $3000 upwards to $25,000 or more. Their sales pitch essentially reads like give us your money and maybe will be able to help you. Does that sound like an inviting offer? Of course not.
The most irresistible offer for small business owner who is looking for clarity and confidence in their marketing strategy and campaign execution is to find a business coach who will instead of acting like a vendor will act like a partner. A partner in your business would, like you, be willing to invest their time or what we call sweat equity, at their own risk. Your partner, would then sharer in the net profits with you.
When you hire a business coach who works on a contingency contract you are essentially securing a partner who makes a small portion of your net profits that they help you to create. Sometimes he can happen quickly. Sometimes it may take a few months. But in the end there is an equal investment of time. Doesn't that sound like an irresistible offer? Doesn't that sound like the kind of relationship you want to have with your business coach?
In uncertain economic times business owners who will survive will take much more calculated risks. They will do their homework in order to make decisions with clarity and confidence. A business coach who can walk you through a proven system that has enabled literally thousands of small business owners to achieve strong ROIs in various industries in numerous cultures and economic conditions around the world is hands down one of the best partners a business owner would want to have.
Invite me to start that relationship by signing up for an initial complementary 30 minute business diagnostic session. At the end of the conversation you and I will both make a decision to move onto the next step or not. I serve over 70 clients every month as of March 2009, most of them in Los Angeles County. However I'm willing to add a few more. So long as you are fluent in English, and are passionate about growing your small business revenues and willing to commit time and resources to achieve your business goals and we might be a good fit.
I look forward to speaking with you soon. If you are eager to start a relationship feel free to contact me via e-mail at Andrew@AndrewBarden.com or call my toll-free cell phone at 1 - 866-339-4619. This number, again, rings directly to my personal cell phone, so please only call during business hours Pacific Standard Time, from 9am to 6pm, Monday through Friday.
To your success,
Founder, Philanthropic Entrepreneur
Tuesday, March 10, 2009
Hello again. I'm once again going to copy some wise words from Robert Imbraile regarding social networking versus email marketing for your education...
For years, e-mail has been the "killer-app" of the web. It was the one thing that was going to kill direct mail and change our world. Well, it has done a lot to move us in that direction, and as you can tell, the US Postal Service is in financial ruin because of mail volume that has dropped by some 23 Billion pieces in the last 24 months alone. But e-
mail is also in big trouble now with more than 9 out of every 10 messages being purely spam.
Smart marketers are on the hunt for where the market has gone to communicate. If you'll look, you'll see that e-mail is today incredibly unreliable. Most "good" e-mail is being picked off by the spam filters, and marketers are suffering.
To stay on top of this, I've been hard at work over the past few years looking at ways to make e-mail more reliable. I've not found anything of real value in that area.
So I began to look for alternatives to e-mail, and I've now found many places, all free, where a smart marketer can build a successful business on the Internet.
Obviously, I've shifted much of my marketing energy away from e-mail and into this new area.
I'm now playing in places that are filled to the brim with the "perfect prospects.". And you can reach out these very same people in new and creative ways and it will result in new sales, more income, and being able to live the way you've always wanted.
But don't just take my word for it. Look around at all the new books, seminars, training programs, etc., that have come out on the topic of marketing with social media.
This is NOT a fad, it's where the Internet is headed, and if you're not paying attention to this trend, and more importantly, getting involved now, you'll surely miss the boat.
Have a look here: http://www.UnlimitedLeads.com for information that may be of interest to you.
And, if you've already jumped into the social media scene, let me know what you've been doing and how it's all been working for you.