Talent Is Overrated: What really separates world-class performers from everybody else

Hi again. Similar to the topic of high achievers that I wrote about the other day, quoting JFK at the top, I wanted to give you a review of one of the best selling business books available on the market right now. The title of this very inspiring book is Talent Is Overrated: What really separates world-class performers from everybody else.

Expanding on a landmark cover story in Fortune, a top journalist, Geoff Colvin, debunks the myths of exceptional performance. One of the most popular Fortune articles in many years was a cover story called "What It Takes to Be Great." Geoff Colvin offered new evidence that top performers in any field--from Tiger Woods and Winston Churchill to Warren Buffett and Jack Welch--are not determined by their inborn talents. Greatness doesn't come from DNA but from practice and perseverance honed over decades. Perseverance guarantees that results are inevitable.

And not just plain old hard work, like your grandmother might have advocated, but a very specific kind of work. The key is how you practice, how you analyze the results of your progress and learn from your mistakes, that enables you to achieve greatness.

Now Colvin has expanded his article with much more scientific background and real-world examples. He shows that the skills of business—negotiating deals, evaluating financial statements, and all the rest—obey the principles that lead to greatness, so that anyone can get better at them with the right kind of effort. Even the hardest decisions and interactions can be systematically improved.

I've couched over 1,650 small businesses owners from around the world in various industries, economic conditions, cultural environment, and mindset. Those that tend to fail are far different than those that succeed. Colvin explains some of the most common factors of those who succeed. What does he mean by perseverance? Well, just imagine if you ran most of the race but felt too tired and too stressed and lost hope at the last few feet before the finish line. And, your competitors don't stop until they cross the finish line. If you give up, you'll stand a 0% chance of succeeding. But, if you stay persistent despite setbacks, despite challenges, despite the extra push you need to give yourself, YOU HAVE A 100% CHANCE OF MAKING IT! Again, persistence guarantees that results are INEVITABLE!

This new mind-set, combined with Colvin's practical advice, will change the way you think about your job and career and will inspire you to achieve more in all you do. I've read a lot of books on mindset topics and this one is definitely cream of the crop. I'd also look up John Assaraf, he is lso one of my favorites, and has written several books related to mindset and marketing for the small business owner.

World-class talent isn't something you are born with. It must be developed over many years of unflagging dedication, education, and "deliberate practice" of a key skill, which requires consistent repetition and immediate feedback. Colvin credits "deliberate practice" for the extraordinary achievements of phenoms like Jack Welch.

Chapter Seven, "Applying the Principles in Our Lives," presents more good ideas in 20 pages than many self-help books manage in 200. Among them: Treat business news like case studies by carefully considering what you would do in the place of a struggling leader; periodically go back and practice the fundamental skills of your craft (for example, analyze the ratios in a financial statement with pen and paper instead of software); and constantly deepen your knowledge of your industry.

Colvin spends much of Chapter Nine, "Performing Great at Innovation," tearing down straw men, including the presumably widespread beliefs that creativity depends on flashes of insight and that great inventions are created from whole cloth rather than built on the work of earlier inventors.

Anyone managing employees should consider this question: How do we balance the need to stretch people, which requires that they grapple with difficult and unfamiliar tasks, with the need for them to deliver peak performance at all times? The author's response is nuanced, but he is a fan of the stretch.

Just as parents and teachers develop chess, sports, and music prodigies, Colvin suggests they foster business skills in young children. It's a brilliant piece of work, and it deserves to be studied by anyone involved in human development.

Colvin's new book actually grew out of an assignment at Fortune. A couple years ago he was asked to contribute a piece for a special issue on great performance in business. "The resulting article," according to Colvin, "provoked a more intense response than anything else I've written." It is meticulously written, and the assertions made in the book are based on rigorous scientific research. The principal researcher who informs many of the findings discussed in the book is Professor K. Anders Ericsson, Conradi Eminent Scholar at Florida State University. Ericsson and his colleagues have been conducting study after study on expert performance for over thirty years, and their work may just revolutionize how leaders are developed in the future. At least, I hope so.

Colvin's provocative title neatly summarizes the premise of his book. Here are a few of the key messages from Talent Is Overrated:

1. Natural gifts and talents, if they exist at all, aren't what we think they are and they are not enough to explain world-class performance in chess, music, ballet, medicine, golf, business, or any other endeavor.
2. Staggeringly high IQs also don't characterize the great performers. Sometimes they champions have higher than average intelligence, but in many instances they are just average.
3. Years of experience don't necessarily make someone a high-performer, let alone the greatest performer. And, as startling as it might sound, sometimes more years of experience can mean poorer performance compared to those newly graduated in a specialty.
4. If natural talent, high IQ, and even years of experience don't explain greatness, then what does? The factor that best explains great performers is what the researchers call "deliberate practice."
5. Colvin admits that "Deliberate practice is a large concept, and to say that it explains everything would be simplistic and reductive." Therefore, if we are going to become experts in anything, it's essential that we understand what deliberate practice is and what it isn't. What most of us do when we "practice," it turns out, often does not lead to great performance at all, and it may just contribute to being mediocre and could even make us worse.

Colvin does a superb job of providing us with insights into what deliberate practice is, what it isn't, and how it works. He also applies the concepts to our personal lives, our organizations, and to innovation. In blogs over the next couple weeks, I'll share with you some of the key components of deliberate practice and propose ways in which we can apply these concepts to the development of leaders. In the meantime, if you'd like to join me in the dialogue, I urge you to read Talent Is Overrated. I'm certain it will influence how you think about what you can do to become a better leader and what you can do to develop those with whom you work. If you aspire to world-class performance, this will be time well spent.

So, who is the author of Talent is Overrated? He's a very talented person, ironically. Geoff Colvin, Fortune's senior editor at large, is one of America's most respected business journalists. He lectures widely and is the regular lead moderator for the Fortune Global Business Forum. A frequent guest on CNBC's Squawk Box and other TV programs, Colvin appears daily on the CBS Radio Network, reaching seven million listeners each week. He also co-anchored Wall Street Week with Fortune on PBS for three years.

What makes the 'Top Performers' such high achievers?

John F. Kennedy said of P.T. 109: "I had to be a hero. My boat sank."

Very, very, very few un-squeaky wheels ever get oiled. Very, very, very few non-deadlines are ever met. The dirty little secret of high performers' high performance is not the glamorous, laudatory or self-effacing virtues of exceptional initiative or self-discipline. It is a mistake of self-sabotage to believe that others who seem to be performing at a much higher level than you are, or who are accomplishing more than you are, faster than you are, are somehow superior to you in discipline or initiative or capability or genetics, that they possess some sort of internal advantage, some sort of hard-wired power you lack.

This is only rarely the case. For the most part, the super performers, the super successful, the super rich are every bit as weak of character as everybody else. Oh, Napolean Hill was right when he listed qualities like initiative, discipline, persistence among his 17. He just failed to emphasize what caused the high achievers he studied to exhibit these qualities: deadlines, commitments, enormous risks and investments that required those qualities.

Consider the highly paid, experienced professional football player. Why is he required to come and be kept under lock and key in a pre-season training camp. He surely knows how to get himself physically and mentally prepared to perform in games. But if left to his own devices, he won't. So he has to be placed into a certain environment, with requirements and benchmarks and measurements and accountability.

If you want to accomplish more, you need to put yourself into a set of circumstances, conditions and commitments that require you to accomplish more...that require you to develop and exhibit the qualities of people who accomplish more.

Left to my own devices, I might have slept in. Or taken the whole day off to go shopping. Or gone to the gym all morning. Or fumbled away the day on trivial pursuits. And you wouldn't be reading this blog. But, I had appointments to keep, projects to move forward according to deadlines, etc.

Some people think I'm some paragon of discipline. I wish. Actually, I just have a lot of people squeaking. You see, life is a team sport. Business is a team sport. You need a master mind group to keep you accountable to your own goals. You need deadlines to inspire you to perform at your best under pressure. If you haven't achieved all that you want to in life, it's probably because you didn't have someone or some group to which you were accountable.

As secrets go, it's kind of disappointing, isn't it? Most secrets are.

Creativity Can Launch a New Business!

Hi again. I have an inspiring story for you.

It was 1982, and a young man named Kenneth Cole wanted to launch a shoe company.

But, like many entrepreneurs, he had no money. He thought about going to U.S. banks and factories for capital, but feared that this was a long shot for him.

So, instead, he found a small Italian shoe production facility that had been hit hard by the 80s economy and desperately needed more clients. The company offered Kenneth a line of credit, and they immediately started manufacturing shoes.

But now, he had to figure out how to sell them.

So here's what he did (in his own words):

"At the time, a shoe company had two options. You could get a room at the Hilton [during the NY Shoe Expo] and become 1 of about 1100 shoe companies selling their goods. This didn't provide the identity or image I felt necessary for a new company, and it cost a lot more money than I had to spend. The other way was to do what the big companies do and get a fancy showroom in Midtown Manhattan not far from the Hilton. More identity, much more money too.

I had an idea.

I called a friend in the trucking business and asked to borrow one of his trucks to park in Midtown Manhattan. He said sure, but good luck getting permission. I went to the Mayor's office, Koch at the time, and asked how one gets permission to park a 40 foot trailer truck in Midtown Manhattan. He said one doesn't. The only people the city gives parking permits to are production companies shooting full length motion pictures and utility companies like Con Ed or AT&T. So that day I went to the stationery store and changed our company letterhead from Kenneth Cole, Inc. to Kenneth Cole Productions, Inc. and the next day I applied for a permit to shoot a full length film entitled "The Birth of a Shoe Company."

With Kenneth Cole Productions painted on the side of the truck, we parked at 1370 6th Avenue, across from the New York Hilton, the day of shoe show. We opened for business with a fully furnished 40 ft trailer, a director (Sometimes there was film in the camera, sometimes there wasn't), models as actresses, and two of New York's finest, compliments of Mayor Koch, as our doormen. We sold 40 thousand pairs of shoes in two and a half days (the entire available production) and we were off and running.

To this day the company is still named Kenneth Cole Productions, Inc. and serves as a reminder to the importance of resourcefulness and innovative problem solving."

Creativity enabled Kenneth Cole to gain financing and massive sales. Without these creative ideas, we wouldn't know the name Kenneth Cole today.

As an entrepreneur, you are most likely blessed with lots of creative energy. Keep a notebook handy and write down all your ideas. Don't only think of ideas for great products and services, but for financing, marketing, sales, operations, etc.

There are no limits to what you can achieve when you come up with ideas and execute on them.

To join a very creative mastermind, visit http://www.AndrewBarden.com and click on my button to connect with me on LinkedIn

Tips for Effective Business Plan Writing

Hello. If you are thinking about starting your first business, writing a business plan can seem, ...well... overwhelming! If you feel you are not a researcher and writer, you'll likely want to hire someone who "plays" at doing those things. If you are a good researcher and writer, here are some tips that will help you develop a much better business plan. The more thorough and better written the plan, the more likely you'll both greatly increase the speed and amount of sales as well as significantly increase the likelihood that you'll get funded.

Looking for start up capital? Well, lately, just about the only banks giving businesses loans are those that are guaranteed by the Small Business Administration (SBA). Soooo... if you are smart, you'll visit your local SBDC (Small Business Development Center) and get your first draft of a business plan reviewed by trained experts.

Ok. So, here are the tips, written in the order of a typical plan outline. Keep in mind that the executive summary may be placed in the beginning but it is always written in the end, after you've written almost everything else.

Tip #1: What sets your apart from your competition? What is your Unique Selling Proposition (USP)?

Think about the number of business plans your readers must plow through each day (if they are angel investors, venture capitalists, or bankers). An average venture capitalists, for example, usually sees about 1,000 plans a year and likley invests in up about 10! What distinguishes yours from the rest of the stack?

Highlight the qualities that set you apart from all the other businesses early on in your Executive Summary. Put your winning concept up front and make sure your readers get it. Really emphasize that you've done your marketing research and concisely explain why you will dominate your particular market (with sufficient capital to send the message out, of course!).

Tip #2 The eye loves white space. Give your words breathing room.

Separate out your summary into paragraphs that mirror the sections of your business plan, giving at least 1/2 an inch of white space between each topic. It gives the reader's mind a chance to breath. Summaries are best written very dense, with the lease words possible to say the most important things. So, the reader will want to take a moment to soak it in. Give them the white space to take a "mental breath" before taking on the next big gulp of information.

Tip #3 Inc and grow rich.

If you are presenting a business plan to someone other than your friend or relative, be sure to have incorporated already. Have your incorporation information listed in the Company Description section of the website. Telling the reader that you have yet to incorporate could lead them to think that you're not taking your business seriously. When you show that you have at least an LLC (which can later be converted to a C Corp or S Corp), then they see that "you mean business." Now, which state to incorporate in? Did you know that there are good reasons NOT to incorporate in the state in which you currently reside? Talk to a good business attorney and ask about which states give the most protection in court. Also, never sell more than 49% of your stocks unless you are willing to give up all control to other stock holders.

Tip #4 Milestones show maturity.

You'll want to develop a history of your company that makes you look smart. You'll want to list milestones that you've already achieved. For example, show a chronology of the following, providing the dates of when you:

Incorporated

Completed your prototype

Shipped your first product

Secured major accounts / customers

Secured key strategic partnerships

Reached a significant sales level

You'll want to indicate at what phase of development your company is currently. Choose one of the following that best describes where you are:

Seed Company: The business concept is developed, but the product or service is not yet finalized. Not yet making sales.

Start-Up: In the early state of operation. Securing first customers.

Expanding: Established company adding new products, services, or branches. Rapidly increasing sales growth.

Stable: Established company with modest ongoing sales growth.

Retrenchment: Consolidating or repositioning product lines. Little or no sales growth.

Tip #5 Avoid Disclosing Sensitive Information

Be careful about putting highly proprietary or technical details in your plan, even if your reader has signed a non-disclosure agreement. You can present these details at a later stage of discussion.

Tip #5 Research, Research, Research - spot trends before they take you out of the game

Researching industry trends enables you to provide facts supporting your claims for your company's potential success. You'll need to show that your industry is growing instead of dying or flat. Even more convincing are sales figures for similar companies in the industry.

Tip #6 Invest in Yourself

Most lenders and investors want to see that the business owners have already made a significant personal financial investment in their own company. Many loan programs require owners to contribute 20 to 30% towards any funds sought. So, make certain you highlight the amount of money--as well as the time and other resources--you've already committed to your company.

Tip #7 Targeting your Market Shows Exactly How You'll Reach Certain People

A strong target market definition is:

Definable: It identifies the specific characteristics potential customers have in common

Meaningful: These characteristics directly relate to purchasing decisions

Sizable: The number of those potential customers is large enough to sustain your business.

Reachable: You can affordably and effectively market to them and have proven they will respond via cost effective marketing campaigns.

MORE TIPS TO COME... that's it for now, but, I'll post more tips soon... be sure to sign up for my RSS feed

10 Factors Creating Wealth for Entrepreneurs

Hi again. I wanted to give you... especially if you are a new entrepreneur... some tips that will greatly increase your likelihood of succeeding in your new venture.

The entrepreneur needs to study psychology to be most effective. Sure, it is possible to be lucky enough to offer the right product at the right time to the right people. And you may even have done years of research to understand your market. But, you really need to understand yourself if you are going to consistently take the right actions in the right order to produce the results you want in your business.

Everything begins in thought—how often have we heard those words? The question remains, are your thoughts supporting your success, or are self-limiting beliefs and behaviors sabotaging your growth? There is an entire logistical approach as well as mindset to success. It isn’t merely what you do, it is how you think! Those thoughts produce the actions that lead to success.

Let’s review the basic preliminaries of the actual product or service itself:

The decision of a particular type of business to get into is critical. Focus on products or services that people want; whether they need them or not, is not an essential element, believe it or not.

Businesses that offer products or services that lend themselves to repeat sales provide a much greater opportunity for profitable sustenance and growth potential. Taking these points into consideration, don’t assume that because your product is in demand, you have yourself a winner. It isn’t the product that is the winner, it is the business that you create--it's the marketing message that compels people to take action and respond to your offer. It's the irresistible offer that is a "no brainer" exchange of value where they come out the winner.

Did you know that there are actually common practices and a winning mindset that are prevalent among individuals that have achieved huge financial success? They view opportunity and money in a very different way.

My team and I have actually isolated key differences that separate achieving mindsets from the mass majority. Where do you stand?

1. Take a moment and reflect on your thoughts concerning money.

Are you critical of wealthy people? Do you feel guilty when people give you money? Are you uncomfortable? Those feelings are actually limiting your success. On some level, you will never be able to achieve the level of success that you want if you are critical or uncomfortable with the idea of wealth or making money at the expense of your customers. Reframe your product or service by feeling that you owe your prospects the opportunity to hear about your product.

2. What is your approach to failure?

When Michael Jackson was asked how he viewed failure, he told the interviewer that the word failure did not exist in his vocabulary. Many of us are irrationally, immobilized by a fear of failure.

Whether it is a thought fulfilling prophesy or simply blocking our attempts to achieve, failure is weakened through an active mindset of focus and persistence. A plan of action, strategy, and effort combat this immensely debilitating and self-sabotaging belief.

3. How well do you influence? Do you have the ability to influence affectively and with integrity? Are you hesitant about selling?

Become knowledgeable as to establishing rapport and understanding how and why individuals buy. One key filter is big picture thinking verse the detail-oriented person. Filters can help you to determine how people may react. Realizing that your customers may need finite details or prefer to be inspired through a conceptual experience is a key element to motivating your buyer to purchase.

4. Do you have the ability to take action fast?

High achievers may make a list, but they act simultaneously, not sequentially. This practice includes their approach to strategy; they implement several key factors at once.

5. Give yourself deadlines and launch dates.

If necessary, work backwards form the launch date, to ensure that the actions necessary for implementation are conducted in a timely manner.

6. Do you ascertain the lessons from each of your (opportunities for greater learning)
mistakes?

Take the time to assess the growth elements to your challenging experiences. Don’t repeat them. Fool hearty is doing the same thing over and over again, and expecting a different result!

7. Embrace marketing, become good at it.

Learn to write well. Always test your marketing on a small scale. Consistently try new methods in a low risk way. Marketing is essentially telling audiences about your product/service and creating demand. You are consistently branding your business with every person you meet. Understand the importance of representation and the opportunities to tell everyone about your product.

8. Know the internet.

The internet needs to be a core element of your communication. You can now find people everywhere and establish an ongoing relationship in a multimedia way. The internet is a critical communication tool. Master it.

9. Always include a high-end offering in your product offerings.

Do you have a product or a line extension that targets a wealthy audience? For some buyers, price is not an issue. Develop a high margin platinum tier. Always consider that people do not buy on price. Perceived value is the key element that induces a purchase.

10. Make the most of your time.

To grow a successful business, the bulk of your time contributes to your business vision, strategy/growth and direction, values, and disciplines. Learn to manage effectively and hire responsible team players that share your passion. Are you thinking big enough? Does your strategy incorporate your values and beliefs for your organization? Investing in these principles will enable you to be pro-active to your market. Consider that your business will come to be as identifiable as you are. Possessing a greater understanding of your beliefs and values and creating a powerful mindset enables you to create the greatest opportunity for success. Ideally, this conceptual understanding to your business is a powerful strategic tool that enables
you to grow your business through a culture of authenticity and individual purpose. Don’t leave your business to guesswork and “fly by the seat of your pants” mentality. Decide to be profitable, learn from the success of others and be pro-active.

There are two kinds of people in the world: those who make excuses and those who get results.

An excuse person will find any excuse for why a job was not done, and a results person will find
any reason why it can be done. Be a creator, not a reactor.

-- Alan Cohen, A Deep Breath Of Life

Let me know if you found this post compelling. I'm available to coach you through your first year as an entrepreneur. Register for a risk-free one-on-one telephone session with me at www.AndrewBarden.com

Top 10 Ways to Ruin Your Small Business Plan

Hi there. If you are in the process of writing your business plan, you're in luck. If you avoid the following common errors, you are far likelier to reach your goals.

1. Make basic mistakes: If you leave out key info or get basic facts wrong, you'll mess up your entire business plan. Your readers will then begin looking for other obvious mistakes in your research and will discredit your ability to understand your position in the market and how to reach your target audience. Do your homework so you're familiar with standard industry practices. Educate yourself about distribution channels, price mark-ups, regulations, and legal and accounting matters. One error can ruin all your projections and assumptions.

2. Underestimate the competition: The worst thing you can say in a business plan is "There is no competition." No matter how unique or terrific your product or service, if you don't have competition, it means there's no market for what you're selling. Be sure to consider potential future competition once you've proven the concept.

3. Overestimate sales: When you launch a product or service that's better, faster, or cheaper than the competitions', it's natural to assume customers will beat a path to your door. They won't. Be realistic, even conservative, about how difficult it will be to build a customer base and how long it will take.

4. Plan more than one business at a time: Even though your business may eventually have a number of revenue streams, concentrate on one part of it at a time. Show you can be successful in one area before branching out.

5. Go it alone: Nobody can build a successful business alone. Strategic alliances, particularly with strong existing businesses, can improve your chances of success. And if you want your business to grow, you'll need to attract and keep capable management and personnel. Show you can work well and creatively with others to leverage your resources.

6. Use "phantom" numbers: Don't use financial projections just because they sound good. Don't use "boilerplate" numbers: industry averages might not apply in your situation. Be able to substantiate where you got your numbers and why you made your financial assumptions. Always overestimate expenses and underestimate income.

7. Forget a "Sources and Use of Funds" statement: Financing sources want to see exactly how much money you'll need, how you intend to use it, what money you're contributing, and whether you are expecting to get funds from other sources. If you don't include this information in a clear, concise format, you'll confuse potential investors or lenders.

8. Omit an exit strategy: While you may plan on running your business forever, others who invest in your company want to know how they'll get their money out. It's usually not enough for them to just get an annual return; they will want a way to make their original investment "liquid."

9. Lie: This is the best way to get a business plan rejected, increase the chances of your business failing, and ruin your reputation. While every business plan is developed with a certain degree of optimism, when the plan becomes fiction, you're in trouble.

10. Under-develop the psychographic profile of your ideal client/customer: Money comes from people making decisions. If you don't thoroughly understand the decision-making process of your preferred client or customer (the person who is most likely to buy what you are offering), you are setting yourself up for low ROIs of your marketing capital.

Do you have what it takes to be an entrepreneur?

Hi again! Since, according to the SBA, more small businesses fail after 4 years than succeed, I thought it would be helpful to discuss the kind of qualities that you'll want to either already have or dedicate yourself to developing if you are thinking about starting your business or you are within that dangerous 4 year period!

Entrepreneurship in today's constantly changing business environment requires an understanding of cutting edge small business technology and the ability to harness it to generate enterprise growth and profitability. You'll want to take advantage of all the free help you can get, both from the government (http://www.SBDCnetwork.com), non profits like SCORE (http://www.SCORE.org), and local community colleges and universities that offer free or low cost training events.

I'm part of the Los Angeles Regional Network of SBDC, consulting and training people in how to write business plans, develop effective marketing and sales strategies, and general business diagnostics and turn arounds. I'm proud to say that our District Office lead all 68 SBA offices nationwide in providing $1.23 billion in capital to more than 5,100 entrepreneurs and furthered economic development through approximately 30,000 jobs that were either created or retained as a direct result of our help. We also led in financing 3,065 minority-owned businesses in the ammount of $617 million and 1,275 women-owned businesses for $200 million. Additionally, we assisted 64,000 individuals in 2006 with business training and procurement services.

So, what does all of this mean for you? If you're not working with your local SBDC (http://www.SBDCnetwork.com), you're missing out on A LOT of help!

And, if you are not sure if you have what it takes, a thoughtful SBDC counselor can help you do a self-assessment as part of your ongoing counseling they provide, FREE OF CHARGE! You've already paid for the program through your tax dollars, you might as well use our services!

A largely untapped resource to help small business owners

Hi there. If you're a small business owner, entrepreneur, or just thinking about starting a business, you'll want to see what the Small Business Administration of our government has to offer you, often at no charge, that will help you start or grow your business. What a pitch! Basically, the government is saying "We'll help you make more money and never charge you a dime!" Can you beat that? And yet, I'm amazed at how many small business owners DON'T use the services of their local Small Business Development Center (SBDC)!

For 54 years, the US Small Business Administration has been a key resource for small businesses across our nation, funding local SBDCs and providing an amazing amount of helpful online and printed content. I urge you to take advantage of the many products and services your local SBDC provides. If you are looking for financing, business counseling, federal procurement opportunities (where the federal government buys from you), or you need help attaining the certifications necessary to compete in today's marketplace, then you'll want to stop by your local Center. You can locate yours by visiting http://www.SBDCnetwork.com

Like most any non-profit or government organization, when you work with an individual in that group they may be great or they may be less than great. It is hit-or-miss. But, just know that it is worth finding that "diamond in the rough," that person whose talent and sincere interest in your success actually makes the difference. So, don't be disheartened like I was many years ago when I made my first appointment with an SBDC counselor in Pennsylvania who turned out to be a dud. Since then, I've not only had amazing counselors but have become one myself, so I know that these positions do attract very effective business counselors.

It is easy to get excited about serving the small business community. People walk into our offices with such energy and hope and talent that you know they will do whatever it takes to succeed! And it usually requires that kind of attitude and persistence in order to make any new business work or to begin to dominate the market and grow your existing business.

Small businesses like yours are the lifeblood of our economy. Did you know that? Small business owners create between 60 to 80 percent of the new jobs in America. It isn't the big businesses that make up most of the GDP, it is the work of small business owners. They help drive our economy, transform communities, create jobs, and e3nable people to realize their dreams. What dream businesses do you want to start?

At the SBDCs, our goal is to help small businesses by giving the mthe tools they need to succeed. Curious about what we can do? Visit: http://www.SBDCnetwork.com to learn more. Whether you are starting or expanding a small businesses and need help developing a business plan, targeting clients that make you more money for your time, or establishing a budget or need additional training (don't you just LOVE to do bookkeeping!) (tee-hee), or you need technical or financial assistance, the SBDCs are here to help.

You see, the role of government is to create an environment in which the entrepreneur can flourish, in which minds can expand, in which technologies can reach new frontiers. Serious, hard-working and successful small business owners create wealth for themselves, their investors, and their employees. Their creativity, hard work, and productivity have combined to produce the most vibrant economy in the world (it's only the banks that have made it unstable lately).

Your local SBDC (Small Business Development Center), one of over 1,000 offices nationwide, are accessible via one of America's largest resource vaults for supporting small business owners at http://www.SBDCnetwork.com. Register for free, watch some training videos, write a business plan, apply for a loan, and a whole lot more. We're here to help.